The 8 Analytical Principles

David Gobberdiel

Market Minute

March 29, 2018

We live and work in a world of countless decisions—and the consequences of the decisions you make in your role as a CEO, CFO, or management team are far from trivial. Knowing the high stakes, it is critical to utilize a disciplined methodology so you can be confident you are making the best possible decisions. David Gobberdiel lays out the eight Analytical Principles that we at Performance Trust have relied on for nearly 25 years to help you simplify and choose between unlike cash flows.

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