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Performance Trust Launches New Studio To Improve Communications


February 01, 2012

New studio and website part of comprehensive plan to offer insights on market activity

The Performance Trust Companies today unveiled a live-feed television studio at its Chicago headquarters, part of the financial services firm's larger office renovation project aimed at better serving customers and improving operations.

The studio, coupled with a new website, will allow Performance Trust's employees to more quickly and efficiently deliver important information to its customers about global and local financial issues. The studio overlooks a 5,000 square foot trading floor and offers broadcast newsrooms the opportunity to gain immediate access to expert financial analysts to discuss breaking news in the markets, investment and trading strategies, political developments and their financial impact, and related topics.

Performance Trust has become a nationally recognized name in the financial services world thanks in part to the regular and respected analysis and insights provided by its leaders. Chief Executive Officer Richard S. Berg, along with Peter Cook, Chief Investment Officer for Performance Trust Investment Advisors, and Brian Battle, Director of Trading at Performance Trust Capital Partners, are frequently called on to analyze market trends for broadcast outlets that include CNBC, CNN, Bloomberg Television and Sky News. They are also recurring contributors to financial news segments on WGN-TV, WBBM-AM, ABC-7 and CBS-2 in Chicago. They regularly provide market insights through features like "Market Minute" and other profiles on the company's new website, www.performancetrust.com.

"There is a tremendous value in investing in technology and communications that allow us to ensure our customers are up-to-date and informed about what is happening in the financial services world and how it might be impacting them," Berg said. "These new web features and the ability to have our leadership available to television stations and networks at a moment's notice will enable us to further improve our lines of communications."

The studio is ready to go live and available for booking via fiber or satellite transmission. To arrange for video feeds, please contact Adam Mesirow at Res Publica Group, 312-755-3523, or am@respublicagroup.com.

About Performance Trust Capital Partners

Performance Trust Capital Partners, LLC is committed to helping financial institutions improve their long-term performance and deliver shareholder value. Identifying your path to independence requires better tools and clear insights which lead to great decisions. For more information, go to www.performancetrust.com.

CONTACT: Pamela Shanahan, (312) 521-1690, pshanahan@performancetrust.com